The artist behind the floral art collection
In 2019, Romy, the creative director of Studio ROOF, discovered Jantien Baas and her paper ‘paintings’ of flower forms through Instagram. Romy recognized a shared visual language and a love for colors in these artworks. A message was quickly sent, and a few months later, the collaboration between Jantien Baas and Studio ROOF became a reality.
Studio ROOF had long been searching for the best way to translate the organic and natural beauty of flowers into a cardboard version, but previous attempts had failed. With Jantien, it clicked immediately, resulting in a beautiful flower collection that has since expanded from bouquets to wall decorations. Soon, there will be special versions of painted flowers by renowned artists.
Over the past five years, Jantien Baas and Studio ROOF have developed a close collaboration, with Jantien joining the Studio ROOF design team weekly as a freelance art director.
Jantien Baas is a very versatile designer. In addition to her freelance work for other brands, she also designs her own collection. Check her website for more beautiful designs by Jantien!
We are huge admirers of both Jantien Baas’ work and her wonderful personality!
